Minecraft-the-game, maintained in Sweden by Persson’s small studio, is just the seed, or maybe the soil. The true Minecraft (no italics, for we are speaking of something larger now) is the game plus the sprawling network of tutorials, wikis, galleries, videos—seriously, search for “minecraft” on YouTube and be amazed—mods, forum threads, and more. The true Minecraft is the oral tradition: secrets and rumors shared in chat rooms, across cafeteria tables, between block-faced players inside the game itself.
The true Minecraft is the books."
— Robin Sloan on the secret of Minecraft, its links to medieval magick and why my 9-year-old’s favorite TV show is now a YouTube channel narrated by what sounds like an absolutely obsessed adolescent gamer who does epic and in-SANE things with square-headed zombies and a horribly animated Godzilla.